Home Business tips Start each week with this social media tip

Start each week with this social media tip




It’s Monday morning and you’re gearing up for a busy week ahead. Before you refill your coffee and dive into the day of a small business owner, remember to set your social media strategy up for success by joining the conversation.

Listen closely. Can you hear that? That’s the sound of people talking about your industry, the things you sell, the experiences you offer… maybe even your business itself. Don’t miss out on the gossip—put aside some time at the beginning of each week to search for the conversations that matter to your business.

Not sure where to start? Try this:

Search on social media for groups with common interests

If your business is baby clothes, try searching for ‘new parent’ or ‘infant’ groups.

Follow hashtags that relate to what you sell

If you’re a dental office, seek out hashtags like #perfectsmile or #teethwhitening.

Find influencers

These are people who are active on social media and generally have a large following. Check out what they’re saying, the products their endorsing and the reactions from their followers. Many social media platforms suggest content from influencers, so it shouldn’t be difficult to find.

Use a social media listening tool

If you’re too busy seeing patients, serving customers, or manning the shop, consider a service like Hootsuite that ‘listens’ to social media channels for you. With a free option and affordable upgrades, it’s perfect for small businesses. Let them be your eyes and ears when your hands are full!

Once you’ve found the conversations that matter to your business, engage! Throw a ‘like’ or ‘favourite’ on customer posts or reach out to them with a personalized message (maybe even offer a coupon for your products/services).

Being part of the conversation tells customers that you value their opinion and helps to drive site visits and purchases. I’m sure that now you’re listening!

Recent posts

Why password management is critical to your business security

Passwords are a pretty big deal If you’ve been following our blog, you’ll probably have noticed a recurring theme across our cybersecurity tips and articles:...

Free Wi-Fi, secure or not secure?

Who doesn’t love free Wi-Fi? With mobile data plans in Canada being some of the most expensive in the world, a business that offers free...

Make your customer waiting room experience stress-free.

Your business is busy and your waiting room is often full of customers anxious to see you. While that’s good for you, it’s potentially stressful...

3 ways an Ethernet Private Network can help secure collaboration

Long distance relationships aren’t easy. And when we’re talking about long distance business relationships, it gets doubly complicated when you take cybersecurity into consideration....

8 cyber threats your business can’t ignore in 2019

Cybersecurity is a pretty big deal if you own a business. It’s no big revelation that strong cybersecurity measures are a necessity, for a lot...