Whether you own a retail store, law firm, hospitality or professional services business, there’s a seemingly endless laundry list of things demanding your attention each day. So, it’s not surprising that you haven’t had time to think about, let alone set up, a social media marketing strategy for your business.
Now’s the time
Start using social media to give your business a competitive edge with these 5 tips:
1. Be picky with your platforms
When selecting the social media platforms that are right for your business, it’s okay to be choosey. You want your content to reach the right people—your ideal customers. So, you need to ensure that you set up and post content to the sites that they’re most active on. Let’s take a step back and get to know the 7 major social media platforms to see what’s right for your business.
Now that you’re an expert on the platforms available, let’s think about how best to use them.
2. Social shouldn’t be spontaneous
Before you set out to dominate the social spaces of your choosing, make a plan. Take the time to set yourself SMART goals (specific, measurable, achievable, realistic and time-based). This will help you to measure leads generated, conversion rates, referrals, etc. against your expectations and course-correct along the way.
Create a social media calendar to remind yourself when and where to post content. Creating posts ahead of time will allow you to better focus on other business activities throughout the month. Be sure to create content with purpose. Ask yourself, “is this relevant to my customers?” Remember, it’s a noisy space and you don’t want to get lost in the crowd.
Quick tip: use the same name or handle for all social profiles—it makes it easier for customers to find you.
3. Speak their language
Knowing how your customers think, feel and behave is a must. Build a relationship and brand equity with your customers by incorporating the types of words, phrases or emojis they use to communicate online. For instance, if you run a hair salon, you may want to peruse beauty blogs. Or, if you’re a hardware store owner, you could search the hashtag #diy on Facebook to see how customers are interacting with each other and other businesses. This may take some research and trial and error, but it’s a valuable exercise to help you build rapport and attract new prospects.
4. Be present… and likeable
People want to feel heard and understood. Be sure to proactively address any online negativity quickly with posts that are helpful, offer a resolution and above all else, are understanding. Although it may be tempting, resist the urge to argue with difficult customers.
That being said, you should engage in positive conversations about your business, too! Answer questions and respond to feedback—even ‘liking’ a customer’s post about your business or brand goes a long way. You can also re-post content showing your customers using your products/services—there’s no better testimonial and it’s a great way to foster a positive relationship.
5. Don’t forget to sell yourself, just a little
Let’s be honest, you’re not building a social media presence strictly for the fun of it. You want to turn followers into customers.
Make sure that it’s easy to click-through to your website from each of your social media accounts. These links should be included in your company bios and can be added to the content you post. The goal is to create a seamless experience that doesn’t feel like advertising and helps the customer experience your brand further (by making a purchase!).
There you have it—5 tips to boost your business’s social media presence. Good luck!
1 Mashable Article ‘There are now over 3 billion social media users in the world—about 40 percent of the global population’